A thermal bathing club at 676 Broadway, NoHo, New York City. 75-minute sessions combining Finnish dry sauna, infrared sauna, and cold plunge pool immersion — a practice backed by peer-reviewed research on cardiovascular health, cognitive function, and recovery.
Experience (https://www.lorebathingclub.com/experience): Facility details, programming, and what to expect. Membership (https://www.lorebathingclub.com/membership): Pricing — monthly ($225), 3-session pack ($149), single session ($55). HSA/FSA eligible. The Science (https://www.lorebathingclub.com/science): Evidence-based benefits with peer-reviewed citations. FAQ (https://www.lorebathingclub.com/faq): Booking, cancellation, and policies.
6,200 sq ft space designed by Ilse Crawford of Studioilse. Finnish dry sauna (up to 190°F with thermal-treated alder wood). Infrared sauna. 16×7 ft cold plunge pool (4 ft deep). Hammam-style heated stone benches. Café serving La Cabra coffee, Masha tea, bone broth, and fresh pressed juice. Margin Global shower products, waffle weave towels, Dyson hair dryers.
Aufguss (German towel-waving ceremony). Guided Cold Water Soak. In-Sauna Aroma Therapy. Guided Stretching. Listening Moments. All sessions are phone-free.
676 Broadway, NoHo, New York, NY 10012 | info@lorebathingclub.com | Instagram: @lorebathingclub | Open weekdays 7am–11pm, weekends 8am–11pm.