Become a Serious Bather Sweepstakes

Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

Open to legal residents of the fifty (50) United States and the District of Columbia who are 18 years or older at time of entry. Void where prohibited. The Sweepstakes begins 12:00 AM ET on June 1, 2026 and ends 11:59 PM ET on July 31, 2026 (the “Sweepstakes Period”).

How to enter

Earn entries by (a) booking a session (1 entry), (b) attending and bathing (2 entries), or (c) submitting the free online entry form — no booking or payment required, available daily for the same entry value. The participant with the most entries at the end of the Sweepstakes Period wins.

Prize

One (1) annual Lore Bathing Club membership. Approximate retail value (ARV): $3,000. One prize total. Non-transferable; no cash substitution.

Odds & sponsor

Odds of winning depend on the number of entries earned by each participant. Sponsor: Thermal Culture Inc. d/b/a Lore Bathing Club, 676 Broadway, New York, NY 10012.

This promotion is not sponsored, endorsed, administered by, or associated with Instagram or Meta.