The Science of Thermal Bathing
2–3x
dopamine increase from cold water immersion — a sustained boost lasting hours, not minutes.

75 minutes that change your chemistry.

[HERO IMAGE]Person mid-plunge or sauna — vertical, 1200x1400px
HSA / FSA Eligible
2-3xDopamine increase/
30%Cortisol reduction/
83%Report better sleep/
40%Lower mortality risk/
400%Blood flow increase/
75Minutes per session/
2-3xDopamine increase/
30%Cortisol reduction/
83%Report better sleep/
40%Lower mortality risk/
400%Blood flow increase/
75Minutes per session/
01

Heat

170–190°F · 15–20 min

Finnish sauna and infrared room. Core temperature rises, blood vessels dilate, heat shock proteins activate cellular repair. Heart rate mirrors moderate cardio.

02

Cold

45–55°F · 2–5 min

Cold plunge. Vasoconstriction drives blood inward. Dopamine and norepinephrine surge 200-300%. Inflammatory markers drop. The discomfort is the mechanism.

03

Rest

Room temp · 10–15 min

Nervous system recalibrates. Heart rate settles. Parasympathetic dominance takes over. This is where adaptation happens — the deep calm is the product.

[IMAGE — Sauna or heat]Horizontal, warm tones
Mood + Focus
2-3xsustained dopamine increase after cold immersion

The longest-lasting natural high.

Cold exposure triggers a dopamine release comparable to certain medications — but it builds over minutes and lasts for hours. No crash. No dependency. Just sustained clarity.

Source: European Journal of Applied Physiology
[IMAGE — Cold plunge or ice]Horizontal, cool tones
Inflammation + Recovery
IL-6and TNF-alpha markers reduced post-session

Cold reduces what's inflamed. Heat repairs what's damaged.

Cold exposure lowers inflammatory cytokines while heat activates heat shock proteins that repair cellular damage. The contrast cycle rebalances your entire immune response.

Source: Update your citation
[IMAGE — Person resting, calm]Horizontal, neutral tones
Sleep Quality
83%of regular bathers report improved sleep

Fall asleep faster. Stay asleep longer.

Sauna raises core body temperature; the subsequent cool-down triggers melatonin production and deeper slow-wave sleep. Most guests report the effect from their very first session.

Source: Journal of Clinical Sleep Medicine
[IMAGE — Cardiovascular context]Horizontal
Cardiovascular
40%lower all-cause mortality with regular sauna use

Your heart doesn't know it's not running.

During sauna, heart rate rises to 120-150 bpm — equivalent to moderate cardio. A 20-year Finnish study of 2,300 men found 4-7 weekly sauna sessions cut mortality risk by 40%.

Source: JAMA Internal Medicine, Laukkanen et al.
HSA / FSA Eligible
Use your health benefits. Thermal bathing at Lore qualifies for HSA/FSA spending through our TrueMed partnership.
Check Eligibility
[BACKGROUND — Wide shot of space]

Feel the evidence.

676 Broadway, NoHo · Open 7 days
Mon–Fri 7am–11pm · Sat–Sun 8am–11pm · HSA / FSA Eligible