Accessories

The sauna doesn't ask for much. But over generations, certain objects have emerged — not as extras, but as quiet allies.

Admiration

Kirsti Bertheussen is a sauna master living in Norway. This is the story of how she became part of the Lore family.

Thresholds

A few nights ago at Lore, a woman stood at the edge of the cold plunge for a long time. What she was facing was crossing a threshold.

Mint

What does mint mean to you? In the sauna, smell becomes a vision. Mint doesn't ask you to relax. It asks you to arrive.

The Cycle

A guided movement through human states — not to escape life, but to return to it more fully.

Hydration

Heat opens the body. Minerals decide whether it heals or drains. Here is the complete hydration protocol.

Sweatlodge

The Native American sweat lodge is not a sauna. It is a ceremony — a living relationship between people, fire, earth, water, and spirit.

Misogi

Misogi is not a wellness trend. It is an origin story from the earliest Japanese creation myth.

Crazy

Are we all nuts for loving this hot and cold dance? Change feels a lot like crazy to me.

Sauna Whisk

In Finland, the sauna broom is more than a tool. It is a gesture. A ritual movement between forest, heat, and body.

Fire

In many ancient cultures, fire is referred to as Grandfather. Fire is what heats the rocks. Fire is what makes the ritual possible.

Heart

The heart emits a powerful frequency much louder than words. After sauna and cold, the signal feels clearer.

Will

Will is the quiet force that lets you stay when everything in you wants to leave.

Rock

Fire heats the rock. Air feeds the flame. Rock holds the heat. Water touches the rock and becomes steam.

Water

Water is where life began. Every cell in your body still carries the memory of that first ocean.

Feeling

The practice of hot and cold is not about toughness. It is about feeling. An experiment in awareness.

Different Types of Heat

Every culture that learned to tend fire eventually learned to sit with it. Heat is one of humanity's oldest medicines. A report from Lore.

Scent and Sound

Most of us are trained to understand beauty through our eyes. In an Aufguss, beauty arrives through a different channel. A report from Lore.

Aufguss

Before wellness was trending, before saunas became popular destinations, there was heat, stone, water—and people. A report from Lore.

Thresholds

A few nights ago at Lore, a woman stood at the edge of the cold plunge for a long time.

Mint

What does mint mean to you?

The Cycle

A guided movement through human states — not to escape life, but to return to it more fully.

Admiration

Kirsti Bertheussen is a sauna master living in Norway who works at the largest spa in Scandinavia, a place called The Well — which, appropriately, is exactly how you feel after spending a day there.

Hydration

This month we’re celebrating hydration with Miir and have come together to create a custom water bottle available exclusively at Lore at 676 Broadway.

Accessories

The sauna doesn’t ask for much.

Sweatlodge

Native American Sweat Lodge

Misogi

It is an origin story.

Different Types of Heat

How Cultures Around the World Learned to Heal With Fire

Scent and Sound

Taste. Smell. Touch. Sight. Sound.

Crazy

Are we all nuts for loving this hot and cold dance?

Sauna Whisk

In Finland, the sauna broom—or whisk—is more than a tool.

Aufguss

Before wellness was trending..

Fire

In many ancient cultures—particularly Indigenous traditions—fire is referred to as Grandfather.

Heart

How do you listen to your heart?

Will

Will is the quiet force that lets you stay when everything in you wants to leave.

Rock

Water touches the rock and becomes steam.

Water

Water is made up of three molecules: two hydrogen, one oxygen.

Feeling

The practice of hot and cold is not about toughness.