OPEN SUMMER 2026
Noho, new York
HOT. COLD. HUMAN.
The best part about a sauna and cold pool routine, is that it just feels good.
Introducing a neighborhood bathing club called Lore. Featuring a large Finnish sauna, an intimate infrared sauna, a generous cold pool and hammam-style heated benches. Carefully considered bathing and hospitality essentials.
a
bathing club?
We call it a bathing club, because we hope Lore will become a practical and pleasurable part of your weekly routine – like your book club, run club or an alternative to a Friday night cocktail.
A membership designed to be more than an occasional indulgence. Become a regular; off your phone, out of your head, into the moment.
The science is clear; sauna and cold water immersion two or more times a week, is really good for you and will help you live longer.
Sauna
Cold water
Sauna
Cold water
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"I have been waiting for something like this in our neighborhood to open. I am a member and truly enjoy the quiet escape and the health benefits from the heat and cold plunge. 75 Minutes is a perfect amount. It has never felt too crowded, I go late afternoons, and love taking friends there for a quiet escape and healing all in one. Thank you Lore Bathing Club!
"
— Gina (LBC member)
"Best place in Manhattan to cook and freeze yourself next to interesting people"
— Kevin (LBC Member)
"I’ve been coming to Lore since their soft opening as a winter ritual. It’s a beautifully designed space with lovely curated amenities and friendly, thoughtful staff members. It’s convivial enough to catch up with friends and meet new people, while still maintaining a relaxed, calm atmosphere to unwind and meditate. Highly recommend for folks looks for a welcoming, elevated yet unpretentious wellness club!"
— Mala (LBC Member)
"I went today it was fab!The infrared sauna is perfect. I did the cold plunge twice. Feel in love with all the products in the bathroom."
— Becky (LBC member)
"A few friend and I have made a weekly visit to Lore our new winter ritual and it has been such a supportive way to start the year. Great staff, clean facilities, and the infrared sauna is a highlight!"
— Anais (LBC Member)
676 Broadway
NoHo, New York City
A neighbourhood bathing club called. We offer a large Finnish sauna, infrared sauna, and a large cold plunge — all within a single 75-minute session. Open to members and session
Address
676 Broadway, New York, NY 10012
Neighborhood
NoHo, Manhattan — between Houston & Bleecker
Subway
B·D·F·M at Broadway-Lafayette · 6 at Bleecker St · A·C·E at Spring St
Sessions
Drop-in & Monthly Memberships · HSA/FSA Accepted
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Your First Session at Lore
Whether it's your first time in a bathhouse or you're a seasoned wellness visitor, here's exactly what to expect when you arrive at Lore Bathing Club.
Arrive & Check In
Check in at the front desk, we ask that you kindly sign our waiver ahead of arrival to expedite the check-in process. You only have to sign it once. Stow your belongings in a private locker, change into your swimsuit, and grab a towel.
Begin the Circuit
We recommend you rinse off in the showers first, it's nice to enter a shared space already cleaned. Head into the infrared or primary sauna to get some heat before rinsing off and plunging. Go at your own pace — there's no set schedule.
Rest & Restore
Take time in our quiet rest areas between rounds. Hydration stations are available throughout, and the atmosphere is intentionally calm. Please be mindful of fellow bathers.
Before you go
Grab a tea provided by Masha Tea, a coffee from La Cabra, or one of our many grab and go beverages and snacks to replenish the system. You're welcome to hangout in our cafe reception as long as you like before venturing back into the city.
