sOFT opening jANUARY 2026
Noho, new York
wINTER 2026 NOHO, NEW YORK
HOT. COLD. HUMAN.
The best part about a sauna and cold pool routine, is that it just feels good.
Introducing a neighborhood bathing club called Lore. Featuring a large Finnish sauna, an intimate infrared sauna, a generous cold pool and hammam-style heated benches. Carefully considered bathing and hospitality essentials.
explore the space
a
bathing club?
We call it a bathing club, because we hope Lore will become a practical and pleasurable part of your weekly routine – like your book club, run club or an alternative to a Friday night cocktail.
A membership designed to be more than an occasional indulgence. Become a regular; off your phone, out of your head, into the moment.
Membership
The science is clear; sauna and cold water immersion two or more times a week, is really good for you and will help you live longer.
Benefits
Sauna
Cold water
Sauna
Improves Heart Health
Supports Brain Health
Regulates Blood Pressure
Boosts Mood | Lowers Cortisol
Cold water
Boosts Metabolism
Mindful Benefits
Reduced Inflammation
Emotion & Stress Regulation
The Science Supporting Contrast Therapy
read the scientific studies
read about lore
become a serious bather
Learn about upcoming special events, openings, and all things Lore