OPEN SUMMER 2026
Noho, new York
HOT. COLD. HUMAN.
The best part about a sauna and cold pool routine, is that it just feels good.
Introducing a neighborhood bathing club called Lore. Featuring a large Finnish sauna, an intimate infrared sauna, a generous cold pool and hammam-style heated benches. Carefully considered bathing and hospitality essentials.
a
bathing club?
We call it a bathing club, because we hope Lore will become a practical and pleasurable part of your weekly routine – like your book club, run club or an alternative to a Friday night cocktail.
A membership designed to be more than an occasional indulgence. Become a regular; off your phone, out of your head, into the moment.
The science is clear; sauna and cold water immersion two or more times a week, is really good for you and will help you live longer.
Sauna
Cold water
Sauna
Cold water
"The 75-minute circuit completely reset my nervous system. The best ritual I've added to my week in New York."
— E.K.
"I've visited bathhouses in Helsinki and Tokyo. Lore is the one I keep coming back to."
— M.T., Member
"The cold plunge is unlike anything else in New York City. Ten minutes in the sauna, then cold water — completely transformative."
— A.R., NoHo
"A ritual I look forward to every week. The infrared sauna melts away city stress in a way nothing else can."
— S.M., Member
"Nothing else in Manhattan gives you this kind of reset. The contrast between sauna and cold plunge is addictive."
— D.L.
676 Broadway
NoHo, New York City
A cold plunge and sauna destination in the heart of NoHo, Manhattan. Lore Bathing Club offers Finnish sauna, infrared sauna, and cold plunge therapy — all within a single 75-minute session. Open to members and day visitors.
Book a SessionAddress
676 Broadway, New York, NY 10012
Neighborhood
NoHo, Manhattan — between Houston & Bleecker
Subway
B·D·F·M at Broadway-Lafayette · 6 at Bleecker St · A·C·E at Spring St
Sessions
Drop-in & Monthly Memberships · HSA/FSA Accepted
Your First Session at Lore
Whether it's your first time in a bathhouse or you're a seasoned wellness visitor, here's exactly what to expect when you arrive at Lore Bathing Club.
Arrive & Check In
Check in at the front desk, stow your belongings in a private locker, and change into a robe and sandals provided for your visit.
Begin the Circuit
Move through our hot and cold thermal pools, steam room, sauna, and relaxation areas at your own pace — there's no set schedule.
Rest & Restore
Take time in our quiet rest areas between rounds. Hydration stations are available throughout, and the atmosphere is intentionally calm.
Optional Add-Ons
Enhance your visit with a massage, body treatment, or guided breathwork session — bookable when you reserve or on the day.
