Brand system · v0.1

The Lore Design System

One palette, one set of marks, one voice — behind the site, the emails, and the room.

Photography is the philosophy. Every image is real — our room, our water, our people. Authentic bathing, never stock.

Color

A palette on a temperature axis

190° Heat

Forest

#002b19

Beige

#f4efec

Orange

#ed6f2b

46° Cold & rest

Plunge

#dce5ea

Sage

#98b697

Gold

#c99a2e

Type

Louize & Chromatic Pro

The plunge still bites.

Chromatic Pro carries the body. Seventy-five minutes of heat, cold, and rest — towels, lockers and amenities included. Just bring a swimsuit.

Components

The recurring language

Bookings now available

Book now

HSA / FSA Eligible

Marks

Brand marks

Center badge

lore

Wordmark · forest

lore

Wordmark · orange

Voice

Hot. Cold. Human.

Considered, sensory, understated. A fact, then the feeling. Every line should have a temperature.

Say

You made it through the cold.

The heat is better shared.

Not

Start your wellness journey.

Treat yourself to some me-time.