In the press · NoHo, Manhattan
NYT · Wallpaper* · Vanity Fair · Financial Times · Dezeen · WSJ · T Magazine
The bathhouse New York has been talking about
A 190° Finnish sauna, an infrared sauna and a 46 to 50° cold pool, in one quiet 75-minute session at 676 Broadway in NoHo.
The coverage, as it ran
The New York Times Style Magazine
Office Magazine
Goop
New York Post
★★★★★
“I have been waiting for something like this in our neighborhood to open. I am a member and truly enjoy the quiet escape and the health benefits. 75 minutes is a perfect amount.”
Gina — Google review
★★★★★
“I've been coming to Lore since their soft opening as a winter ritual. It's a beautifully designed space with lovely curated amenities and friendly, thoughtful staff. Convivial enough to catch up with friends while still maintaining a calm atmosphere.”
Mala — Google review
★★★★★
“I went today. It was fab! The infrared sauna is perfect. I did the cold plunge twice. Fell in love with all the products in the bathroom.”
Becky — Google review
The kind of place that makes you wonder why every neighbourhood doesn’t have one.
Wallpaper*A serious wellness institution disguised as a very nice room.
Financial TimesLore may have cracked the code on what a modern bathhouse should feel like.
Vanity FairBathing culture in New York City has arrived — and it looks like Lore Bathing Club.
DezeenDesigned with the same care as a great hotel — but built into a neighbourhood.
Travel + LeisureThe kind of ritual New York has always deserved and never quite had.
T Magazine
The Bathing Room · Lore Bathing ClubAs Featured In
In Their Words
New York is finally getting the bathhouse culture it deserves — and Lore is leading the charge.
The New York TimesA serious wellness institution disguised as a very nice room.
Wallpaper* MagazineLore may have cracked the code on what a modern bathhouse should feel like.
Vanity FairDesigned with the same care as a great hotel — but built into a neighbourhood.
Travel + Leisure
Cold Plunge · Lore Bathing ClubReal Reviews
The most beautiful bathhouse I’ve ever been to — and I’ve been to a lot. The cold plunge alone is worth the trip.
Google ReviewI came once and immediately bought a membership. The sauna is incredible, the design is stunning, and the staff actually cares.
Google ReviewThis is not a spa — it’s a ritual. The whole experience is thoughtfully designed from start to finish. Nothing else like it in NYC.
Google ReviewFinally, a place in New York that understands what bathing culture should be. Clean, quiet, beautiful. I go every week.
Google ReviewBrought my partner for a date night and we both left speechless. The architecture, the light, the silence — it’s perfect.
Google Review
The Hallway · Lore Bathing ClubON Running · Humanrace · Herbivore · Furtuna Skin · La Cabra · Magniberg · Arc’teryx · Loftie · Vivobarefoot
Come See for Yourself
Seventy-five minutes. Finnish sauna, cold plunge, a place to sit still. No phones, no screens — just heat, cold, and the space between.
676 Broadway, NoHo
