As Featured In
NYT · Wallpaper* · Vanity Fair · Financial Times · Dezeen · WSJ · T Magazine
“New York is finally getting the bathhouse culture it deserves — and Lore is leading the charge.”
The New York Times
As Featured In
NYT · Wallpaper* · Vanity Fair · Financial Times · Dezeen · WSJ · T Magazine
“New York is finally getting the bathhouse culture it deserves — and Lore is leading the charge.”
The New York Times
The kind of place that makes you wonder why every neighbourhood doesn’t have one.
Wallpaper*A serious wellness institution disguised as a very nice room.
Financial TimesLore may have cracked the code on what a modern bathhouse should feel like.
Vanity FairBathing culture in New York City has arrived — and it looks like Lore Bathing Club.
DezeenDesigned with the same care as a great hotel — but built into a neighbourhood.
Travel + LeisureThe kind of ritual New York has always deserved and never quite had.
T Magazine
The Bathing Room · Lore Bathing ClubAs Featured In
In Their Words
New York is finally getting the bathhouse culture it deserves — and Lore is leading the charge.
The New York TimesA serious wellness institution disguised as a very nice room.
Wallpaper* MagazineLore may have cracked the code on what a modern bathhouse should feel like.
Vanity FairDesigned with the same care as a great hotel — but built into a neighbourhood.
Travel + Leisure
Cold Plunge · Lore Bathing ClubReal Reviews
The most beautiful bathhouse I’ve ever been to — and I’ve been to a lot. The cold plunge alone is worth the trip.
Google ReviewI came once and immediately bought a membership. The sauna is incredible, the design is stunning, and the staff actually cares.
Google ReviewThis is not a spa — it’s a ritual. The whole experience is thoughtfully designed from start to finish. Nothing else like it in NYC.
Google ReviewFinally, a place in New York that understands what bathing culture should be. Clean, quiet, beautiful. I go every week.
Google ReviewBrought my partner for a date night and we both left speechless. The architecture, the light, the silence — it’s perfect.
Google Review
The Hallway · Lore Bathing ClubON Running · Humanrace · Herbivore · Furtuna Skin · La Cabra · Magniberg · Arc’teryx · Loftie · Vivobarefoot
Come See for Yourself
Seventy-five minutes. Finnish sauna, cold plunge, a place to sit still. No phones, no screens — just heat, cold, and the space between.
676 Broadway, NoHo
“Replace with your strongest press quote — the one line that makes someone book.”