Real People · Real Baths
What happens when real New Yorkers discover thermal bathing.
In Their Own Words
I have been waiting for something like this in our neighborhood to open. I am a member and truly enjoy the quiet escape and the health benefits. 75 minutes is a perfect amount.
Best place in Manhattan to cook and freeze yourself next to interesting people.
A few friends and I have made a weekly visit our new ritual and it has been such a supportive way to start the year.
It’s convivial enough to catch up with friends — while still maintaining a relaxed, calm atmosphere to unwind.
Beautifully designed space with lovely curated amenities and friendly, thoughtful staff. Highly recommend.
The infrared sauna is perfect. I did the cold plunge twice. Fell in love with all the products in the bathroom.
Member Story
“We’ve made a weekly visit our new winter ritual — great staff, clean facilities, and the infrared sauna is a highlight.”
Mala has been coming to Lore since their soft opening, building a weekly ritual around the hot and cold circuit. What started as curiosity became habit.
Member Story
“I went today — it was fab! The infrared sauna is perfect. I did the cold plunge twice.”
Anais and her friends found Lore at the beginning of the year and turned it into their version of a run club.
More From the Community
Finally a bathhouse that feels like it was designed by someone who actually goes to bathhouses.
The cold plunge is no joke. But after the sauna it’s the best feeling in the world. Already booked my next session.
Clean, well designed, great staff. The 75-minute circuit is perfectly paced. This is my new Sunday.
I brought my partner who was skeptical. He’s now the one booking our next visit. That says everything.
The products, the ambiance, the temperature — everything is dialed. You can tell people who care built this.
NoHo needed this. A real neighborhood spot that happens to have a world-class cold plunge.
Your First Session
Finnish sauna, infrared sauna, and cold plunge. 75 minutes. Open seven days a week in NoHo, Manhattan.
HSA / FSA Eligible
The cold plunge is 50 degrees. Your brain says no. But you step in — and in 30 seconds, the calm hits. Every regular will tell you: this is the part that changes everything.
The session is 75 minutes. The feeling lasts all day. Calm energy — focused but relaxed. Some call it the best sleep of their lives.
Most come solo the first time. Most bring a friend the second. Guest passes are $35 — bathing has always been communal.