Real People · Real Baths

Serious bathers feel the difference.

Finnish sauna, infrared sauna and cold plunge in NoHo. Read why our reviewers keep coming back, then book your first 75 minutes.

Sauna door — Hot. Cold. Human.
Plunge pool steps, teal water
Cafe and art area at Lore
Stone basin detail
Seating nook at Lore

In Their Own Words

What keeps them coming back.

4.9★★★★★

Based on 200+ Google Reviews

★★★★★

I have been waiting for something like this in our neighborhood to open. I am a member and truly enjoy the quiet escape and the health benefits. 75 minutes is a perfect amount.

LBC Member
Google Review
★★★★★

Best place in Manhattan to cook and freeze yourself next to interesting people.

LBC Member
Google Review
★★★★★

A few friends and I have made a weekly visit our new ritual and it has been such a supportive way to start the year.

LBC Member
Google Review
★★★★★

It’s convivial enough to catch up with friends — while still maintaining a relaxed, calm atmosphere to unwind.

Regular Member
Google Review
★★★★★

Beautifully designed space with lovely curated amenities and friendly, thoughtful staff. Highly recommend.

LBC Member
Google Review
★★★★★

The infrared sauna is perfect. I did the cold plunge twice. Fell in love with all the products in the bathroom.

LBC Member
Google Review
Fern detail at Lore
Cold plunge at Lore — stats
4.9★
Google Rating
75 min
The Session
$65
First Visit
7 days
Open Weekly
Bathing room wide shot at Lore

The regular

“It's convivial enough to catch up with friends, while still maintaining a relaxed, calm atmosphere to unwind.”

A weekly ritual since the soft opening.

Cold plunge, red marble at Lore

The winter ritual

“We've made a weekly visit our new winter ritual: great staff, clean facilities, and the infrared sauna is a highlight.”

Comes every week with a group of friends.

The cold plunge pool at Lore, lit turquoise, with a steel handrail

The first-timer

“I went today, it was fab! The infrared sauna is perfect. I did the cold plunge twice.”

Wasn't sure about cold plunging. Went in twice.

A session at Lore

Heat, cold, rest, and the people you do it with.

Bathers resting on the sauna benches
Two friends in the infrared sauna
Two bathers in the cold pool
Bathers sitting in the Finnish sauna
A bather smiling under a waffle towel

The club

Same hat, every kind of bather.

A few of the faces you'll find at 676 Broadway.

Polaroids of bathers wearing Lore sauna hats

75 minutes, from $65. No membership needed.

Inside the bathing room at Lore

More From the Community

★★★★★

Finally a bathhouse that feels like it was designed by someone who actually goes to bathhouses.

LBC Member
Google Review
★★★★★

The cold plunge is no joke. But after the sauna it’s the best feeling in the world. Already booked my next session.

First-Time Visitor
Google Review
★★★★★

Clean, well designed, great staff. The 75-minute circuit is perfectly paced. This is my new Sunday.

LBC Member
Google Review
★★★★★

I brought my partner who was skeptical. He’s now the one booking our next visit. That says everything.

LBC Member
Google Review
★★★★★

The products, the ambiance, the temperature — everything is dialed. You can tell people who care built this.

Regular Visitor
Google Review
★★★★★

NoHo needed this. A real neighborhood spot that happens to have a world-class cold plunge.

LBC Member
Google Review
Cold plunge detail at Lore
Botanical hallway at Lore — CTA

Your First Session

The plunge still bites.

Finnish sauna, infrared sauna, and cold plunge. 75 minutes. Open seven days a week in NoHo, Manhattan.

HSA / FSA Eligible