A Break from Shopping on Broadway

Your feet hurt. You've been in five stores in the last two hours and you don't actually remember what you were looking for in the first place. You are carrying a bag or you're wondering if you should have bought the thing. The street noise is at a precise frequency that makes decision-making harder.

Broadway in SoHo is one of the most intensely retail-dense corridors in the city. It is also one of the most architecturally beautiful -- cast-iron facades, tall windows, orthogonal grace. There is a tension between the buildings and what occupies them -- the architecture promises something more serious than a ten-logo flagship.

Where to Actually Rest

Lore Bathing Club / 676 Broadway, SoHo

You are already here. Six seventy-six is on Broadway. Step in and the street sound drops away. Give up your phone and your bags. Get into a robe. The next hour is heat and cold and rest. Your feet will stop hurting. Your mind will stop looping. You will leave having actually recovered, not merely sat down. This is the deepest reset you can find within walking distance of SoHo -- or anywhere else in the city.

The Idea

SoHo is not only a shopping destination. It is a neighborhood with a history -- artist lofts, manufacturing, art galleries, cast-iron architecture. The real SoHo is still there if you step off the main drag.

At 676 Broadway, Lore is in a building that embodies that history. Come for the break. Stay for the reset.